Consultant

Levi's and Accenture collaborate for winning HR outsourcing engagement

Having recently taken on the role of Senior Editor, I was fortunate to come on board in time to attend the CGT Sales & Marketing Summit held in New York City last month.

Reducing the effects of the grey market within the consumer products industry

To maintain its position as market leader in the Canadian brewing market, Molson Coors Brewing Company will implement CAS CPWerx for a multi-channel Customer Relationship Management (CRM) project in Canada.

7-Eleven taps customer analytics to optimize prices, drive profitability

With RFID mandates, Sarbanes-Oxley
and supply chain challenges still burning bright for most consumer goods firms, the consulting arena in 2005 was in high demand.

Gillette streamlines its go-to-market strategy with Project Enable

This year's crop of Consumer Goods Visionaries (formerly known as the 25 Most Influential) reflects the rapidly changing dynamic of the supplier/retailer relationship.