Creative

Kraft Brand Launches its Largest Ad Campaign

The Oscar Mayer brand is rolling out one of the largest advertising campaigns in the brand's history to support the launch of Oscar Mayer Selects.
Target Names Chief Marketing Officer

The executive once served as Gap, Inc.'s EVP and CMO where he was responsible for leading marketing strategy, retail store design, store experience and all consumer communication.
Kraft Launches MilkBite Milk & Granola Bars

The food manufacturer introduces its first snack to feature real milk in convenient granola bar form.
Nutrisystem Shapes Next-Gen Marketing Program

Nutrisystem leverages Affinnovas innovation platform to identify four top contenders out of over 73 million marketing concepts.
Sara Lee Launches Multimedia Ad Campaign

Sara Lee Deli announces the launch of a new, integrated marketing campaign to drive increased awareness of the Sara Lee Deli pre-sliced and sliced-to-order portfolios.
Chobani Pushes Ads

The campaign was born from the hearts and mouths of "Chobaniacs" across the country who share their Chobani love with the brand on a daily basis via social media platforms.
Friendship Dairies Launches New Brand Campaign

The integrated campaign, created by Partners + Napier, features a mix of print, shopper marketing, word of mouth and digital components.
Mars Refines Global Brand Strategy

The shift will ensure that, across major markets, Mars' core global brands will be aligned under a single creative agency.

Apparel Manufacturer to Develop its Name as Consumer Brand