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Manufacturing

  • 2014 Social Media Solutions

    CGT pulled together a comprehensive listing of technology solution providers that can help meet the modern-day consumer goods company's social media platform, monitoring, measurement and engagement needs.
  • Deckers Steps Out with Digital Marketing

    Deckers Outdoor Corporation experienced 70 percent year-over-year growth since 2012 by strengthening its social media advertising and creating PLAs that replicate the in-store experience for online customers.
  • Going Mainstream

    There will come a day very soon when the words "crowdsourcing" and "open innovation" will become quaint, archaic reminders of ideation history. Here's why...
  • Mars Names President, Global Chocolate

    The executive has established an impressive record of leadership and collaboration through various roles with Mars over the past 22 years.
  • TOMS Partners With Bain to Accelerate Growth

    TOMS Founder and Chief Shoe Giver Blake Mycoskie will continue as visionary of the company and remain the 50 percent owner of TOMS.
  • O'Neill Gets Personal Online

    When the company decided to launch its online channel, ONeill was determined to maintain that same level of observation and personalization across the Internet as it did in its brick-and-mortar stores even though it could no longer see its customers.
  • The Forgotten Continent of Consumers: Africa

    Selling to Americans is one thing, but how do product developers learn what the growing African consumer class wants?
  • Southern Wine & Spirits Outsources Fleet Maintenance

    Ryder will provide a combination of Comprehensive Maintenance and Preventive Maintenance services for Southerns fleet of 2,200 tractors, trucks and trailers.
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