Anheuser-Busch partners with Gratafy for a pilot campaign on Facebook where consumers can now send friends in select cities a beer with a few taps on their smartphone.
The executive has over 15 years of general management experience in the consumer packaged goods industry across confections, beverage, food, and snacks.
For brand manufacturers, the launch of direct-to-consumer (D2C) sales channels is critical to staying competitive and represents an unprecedented opportunity to build a direct relationship with its customers.
Mintel identifies and highlights three new trends in online consumer marketplace behavior this quarter that are helping shape the social media landscape.
The proposed acquisition will expand General Mills fast-growing natural and organic foods business, and has an aggregate value of approximately $820 million.
Constellation Brands uses Flowfinity software to achieve real-time, actionable field data for planning, managing distributor activity and optimizing sales opportunities.
The report details important steps Mondelez International has made to meet key well-being metrics in the areas of mindful snacking, sustainability, communities and safety.
