Manufacturing

Following its prior announcement of plans to exit the Duracell business, P&G said it now plans to execute a split transaction, in which it will exchange a recapitalized Duracell Company for Berkshire Hathaways shares of P&G stock.

Energizer was determined to accurately assess the ROI of retail service activities at granular levels. It sought to understand which services drive the most incremental sales and which cost the most to perform. It needed a process and a database to collect and deliver the data in a meaningful way.

Go behind the scenes at this inaugural event, during which consumer goods companies at all levels in global expansion engaged in high-level discussions about entering and accelerating growth in the BRICS and far beyond.

A comprehensive listing of technology solution providers that help facilitate new product development, launch and more.

With Facebook growing rapidly as a powerful consumer touch point, Dr Pepper set out to revamp its social media program. What happened next was nothing short of miraculous. In just 15 months, Dr Pepper's Facebook fan count skyrocketed from one million to 10 million.

Nestle USA's retail partners have come to expect a high level of insight-driven information to drive growth, not only for the global company's diverse range of consumer products, but more importantly, for the strategies and plans that help grow their categories overall.

New research take a closer look at the digital activities being rolled out in the consumer goods industry, the drivers behind them and how marketing organizations are responding.

CGT introduces you to six technology innovations that aim to drive business outcomes for competitive consumer goods companies.