With close to one million Twitter followers, Vaynerchuk is known as a true social media trailblazer, and was included in BusinessWeeks list of the top 20 people every entrepreneur should follow. At the 2013 Consumer Goods Sales & Marketing Summit, he'll lead a strong speaker lineup of industry thought leaders from Unilever, Mondelez, Paramount Farms, L'Oreal, Applegate and the NY Jets.
In a survey of 2,191 U.S. adult consumers, 56 percent indicated that they would be at least somewhat likely to switch to another brand/company based on customer service options. The bottom line: Companies are at risk of losing customers if they neglect to accommodate customer preferences or adopt evolving channels of communication.
By converting to new ERP software, Annabelle Candy enhanced operational efficiencies and achieved rapid regional growth. The companys regional success is prompting Annabelle to focus on establishing a national market for its candy.
Most consumer goods organizations struggle to develop the business case for implementing technology or business process changes. ConAgra Foods isnt one of them. Here, the Companys Senior Director of Continuous Improvement reveals five necessary steps and calculations to use as a template for your own continuous improvement strategy.
