In a survey of 2,191 U.S. adult consumers, 56 percent indicated that they would be at least somewhat likely to switch to another brand/company based on customer service options. The bottom line: Companies are at risk of losing customers if they neglect to accommodate customer preferences or adopt evolving channels of communication.
By converting to new ERP software, Annabelle Candy enhanced operational efficiencies and achieved rapid regional growth. The companys regional success is prompting Annabelle to focus on establishing a national market for its candy.
Most consumer goods organizations struggle to develop the business case for implementing technology or business process changes. ConAgra Foods isnt one of them. Here, the Companys Senior Director of Continuous Improvement reveals five necessary steps and calculations to use as a template for your own continuous improvement strategy.
In addition to driving loyalty, The Kellogg Company is now able to make data-driven marketing decisions regarding national promotions, retail-specific offers and brand promotions.
The new bottle is the first iteration of the redesign of the full portfolio currently underway under the stewardship of PepsiCo's Chief Design Officer Mauro Porcini, with additional elements to be rolled out throughout the year.
ConAgra Foods started the Sustainable Development Awards program in 1992 to encourage and incentivize employees to proactively look for ways to eliminate waste, reduce energy and conserve water through smart design.
