Manufacturing

Newell Rubbermaid Appoints Marketing VPs
The two new hires are key examples of how Newell Rubbermaid is accelerating its marketing transformation and investing in global brands.
U.S. Consumers Ditch Brand Loyalty for Personalized Service
In a survey of 2,191 U.S. adult consumers, 56 percent indicated that they would be at least somewhat likely to switch to another brand/company based on customer service options. The bottom line: Companies are at risk of losing customers if they neglect to accommodate customer preferences or adopt evolving channels of communication.

P&G Collaborates with American Academy of Pediatrics

The two organizations will work together to equip parents with information and tools they need to keep their homes and families safe.
Kellogg Consumer Loyalty Program Yields Data Insights

In addition to driving loyalty, The Kellogg Company is now able to make data-driven marketing decisions regarding national promotions, retail-specific offers and brand promotions.
Nestle Looks at Frozen Food Habits

The new survey conducted by Nestl reveals how frozen food fits into everyday lives at home and work.
Pepsi Launches First New Bottle In 16 Years

The new bottle is the first iteration of the redesign of the full portfolio currently underway under the stewardship of PepsiCo's Chief Design Officer Mauro Porcini, with additional elements to be rolled out throughout the year.
ConAgra Saved $22M with Sustainable Projects

ConAgra Foods started the Sustainable Development Awards program in 1992 to encourage and incentivize employees to proactively look for ways to eliminate waste, reduce energy and conserve water through smart design.
Electrolux Moves Supply Chain to the Cloud

Delivered as a service over the internet, the GT Nexus platform is expected to optimize the entire purchase to pay lifecycle for air and ocean transportation.
Fathead Launches Fat Dots

Now fans can take their team pride wherever they go with Fat Dots a new accessory for the iPhone, iPad and iPod Touch.
Red Bull Introduces New Flavors

The Red Bull Editions flew off the shelves during a six-week retail test last November and December.

Newell Rubbermaid Appoints Marketing VPs

U.S. Consumers Ditch Brand Loyalty for Personalized Service

P&G Collaborates with American Academy of Pediatrics

Kellogg Consumer Loyalty Program Yields Data Insights

Nestle Looks at Frozen Food Habits

Pepsi Launches First New Bottle In 16 Years

ConAgra Saved $22M with Sustainable Projects

Electrolux Moves Supply Chain to the Cloud

Fathead Launches Fat Dots

Red Bull Introduces New Flavors