Manufacturing

After a successful rollout in the United States and Brazil, the incubator is expected to shape the future of mobile marketing in Australia.

This year stirred up the pot of new store closings, not because the retail industry as a whole is in crisis, but because some retailers have found it difficult (or nearly impossible) to keep up in the fast-moving, competitive retailing environment.

On a combined basis, the companies are expected to have leading positions in key frozen, refrigerated and center of store grocery categories.

Mondelez Canada broke down traditional barriers and resurrected a new wall that connects, rather than separates, its entire sales organization.

The consumer packaged goods company has never really known its shopper. Today, it can. Shopper and customer data is available in near real time through the different technologies. While it sounds enticing, it is hard work.

The Goodyear Tire & Rubber Company selects ten finalists in its national "Name the Blimp" contest for its newest airship.

Many early adopters of demand-driven strategies found that focusing on S&OP enabled substantial operational improvements. Yet, there are still many myths that prevent practitioners from incorporating data and technology. Let our experts help you wade through the falsehoods to adopt best-in-class practices.

Snyder's-Lance Chief Marketing Officer Rod Troni reveals how the company is using consumer insights to reinvent the way Americans snack.