Consumer goods companies Adidas and Traeger Grills are the latest enterprises to tap into generative AI, opening up capabilities related to content creation, data visualization, and complex calculations.
CPG companies can optimize price, promotion, and revenue growth with the help of generative AI. This cutting-edge technology can generate insights and recommend actions that take sales planning from weeks to minutes, with a high statistical likelihood of market success.
The direct-to-consumer lingerie brand, owned by Victoria’s Secret, is broadening its use of generative AI to enhance customer experiences, craft marketing materials, and accelerate the pace of innovation.
A new Gartner survey reveals that 55% of organizations that have previously used AI will consistently consider AI for new use cases in the future, with 52% of organizations conveying risk factors as a critical consideration when assessing new AI use cases.