Le Coq Sportif Better Manages Product Lifecycles
Le Coq Sportif, one of the most popular sportswear brands worldwide, purchases the Centric Software application suite for apparel to manage the design, development and introduction of its footwear and apparel collections. "In order to expand our business and successfully enter into new markets, we need web-based applications that support our processes and enable up-to-the minute collaboration for our global teams," says Nicolas Mennrath, VP operations at Le Coq Sportif. "After thorough research of all competitors, we chose Centric's application suite because it was the only PLM solution that integrates line planning and product sourcing along with traditional product specification functionality." The Centric application suite for apparel is an integrated solution that consists of three web-based applications designed to improve overall season profitability and speed time-to-market by providing immediate visibility into costs, forecasts, orders, calendars, suppliers and product specifications. The three applications manage technical product specifications (Centric Product Specification), supplier performance and sourced product management (Centric Product Sourcing), and calendar and line planning (Centric Decision Center