Today's consumers are demanding more personalized digital experiences, but are increasingly reluctant to share the data that enables such experiences. Healthcare company Haleon has found a unique way to navigate this challenge.
CPGs are using DTC to help track the consumer journey, to gain a more definable 360-degree view of the who, what, when, where, and why of customer acquisition, sales, and retention. Learn more.
Learn how the personal care company reimagined its brand experiences in the post-pandemic market and invested in the right media and technology to propel these goals.
While few would dispute the value of first-party data, how it's collected and leveraged can vary for each organization. We talked with marketing leaders from a range of consumer goods companies to learn what it means for them.
Success is no longer measured by individual products and sales, or about collecting, analyzing, and exploiting consumer data, but the need to provide a 360-degree view of both products and experiences that keep consumers returning to a brand.
Google Cloud's Carrie Tharp recently shared her thoughts on some of today’s standout topics, including digitizing the store experience and the various emerging technologies brands can tap into to better engage with consumers.
