IRI announces the appointment of Jeremy Allen as president of Market and Shopper Intelligence (MSI), effective Sept. 1, 2020. Allen will report directly to IRI president and CEO Andrew Appel and lead IRI’s MSI team, which supports IRI clients in drawing impactful and actionable insights and recommendations based on IRI’s industry-leading big data, analytics and IRI Liquid Data technology platform. He will be responsible for leading and further enhancing the company’s consumer-oriented intelligence solutions.
Allen joins IRI from consumer analytics company NPD, where he served as general manager and group president of NPD’s Checkout business. He joined NPD in 2015 as the group president of Product after spending five years at Nielsen in multiple leadership roles, including executive vice president of Nielsen’s Marketing Effectiveness Business Unit. Before joining Nielsen, Allen worked at McKinsey & Company for 13 years, becoming a partner in the firm’s Consumer Packaged Goods practice in 2005.
“We are thrilled to welcome Jeremy to our team, especially at such a critical time,” commented Appel. “His significant executive experience managing people and developing consumer-focused, analytics-driven capabilities that enable growth for CPG companies will prove invaluable as businesses continue to rely on IRI to help them adapt to rapidly shifting consumer shopping habits.