IBM and Matiq to Develop Tracking Solution in Norway
The food manufacturing industry is facing some of the most challenging market conditions in its history. Consumer pressure, government regulations, and industry requirements for quality and traceability mean that producers are under pressure to provide more detail on products. With foods being sourced across international borders, consumers are demanding to know more about the products they buy and the conditions they were grown and kept in as they traveled from farm to dinner table.
IBM signs an agreement with Matiq, the information technology subsidiary of Nortura, Norway's largest food supplier, to use RFID technology to track and trace poultry and meat products from the farm through the supply chain to supermarket shelves. IBM and Matiq are developing the first food tracking solution of its kind in the Nordics, which will help ensure that meat and poultry products are kept in optimal condition throughout the supply chain.
Product packaging will be tagged with RFID chips to help ensure that products are kept in optimal conditions throughout the supply chain. Using this solution, Norwegian suppliers and supermarkets using software that complies with GS1 EPCglobal's Electronic Product Code Information Services (EPCIS) standard -- which allows sharing of RFID data across and between enterprises -- can monitor and analyze their entire value chain, increasing efficiency and reducing costs. For retailers, the information provided will help to keep track of stock and avoid out-of-stock situations. It will also help manufacturers and supermarkets to improve the responsiveness of the supply chain to quickly adapt to changing consumer buying patterns.
IBM signs an agreement with Matiq, the information technology subsidiary of Nortura, Norway's largest food supplier, to use RFID technology to track and trace poultry and meat products from the farm through the supply chain to supermarket shelves. IBM and Matiq are developing the first food tracking solution of its kind in the Nordics, which will help ensure that meat and poultry products are kept in optimal condition throughout the supply chain.
Product packaging will be tagged with RFID chips to help ensure that products are kept in optimal conditions throughout the supply chain. Using this solution, Norwegian suppliers and supermarkets using software that complies with GS1 EPCglobal's Electronic Product Code Information Services (EPCIS) standard -- which allows sharing of RFID data across and between enterprises -- can monitor and analyze their entire value chain, increasing efficiency and reducing costs. For retailers, the information provided will help to keep track of stock and avoid out-of-stock situations. It will also help manufacturers and supermarkets to improve the responsiveness of the supply chain to quickly adapt to changing consumer buying patterns.