Heinz Deploys Demand Response Software
H.J. Heinz licenses JDA Dynamic Demand Response software to improve visibility into its North American supply chain. Heinz implements the JDA supply chain platform to increase visibility into high impact areas including deployment, replenishment planning and forecasting. JDA Dynamic Demand Response software will be used to adjust forecasts, quickly respond to customer buying patters and align forecasts with confirmed customer orders. Heinz expects the software will allow it to more accurately evaluate whether incoming customer orders are promotional or standard.