Heineken USA, Alliance Sales & Marketing Partner with Kenosia to Derive Value from Data
As the availability and quality of data continues to increase and improve, consumer goods companies recognize the need to harness this data and find ways to quickly share what they learn with internal teams and retail partners. Both Heineken USA and Alliance
"Before we go out and sell, we build a fact-based and sustainable consumption based promotional plan," explains Scott Anderson, president at Alliance Sales & Marketing. "Alliance
First, Heineken
Second, Alliance Sales & Marketing and Alliance Natural, a full service food broker across the Southeast and Mid-Atlantic, will leverage Kenosia Consulting and DataAlchemy solution to create a best-in-class category management solution, called FingerTip Solution.
Alliance Sales & Marketing provides results across most categories in retail food outlets such as Publix, Harris Teeter, Food Lion, Whole Foods, Wal-Mart and more than 40 leading retailers, wholesalers and distributors. By building its web-based Fingertip Solution in DataAlchemy, Alliance Sales & Marketing now has a solution that all sales and brand professionals can access within minutes. This enables the organization to focus on providing the timeliest information and updates to clients and retailers as possible.
Alliance Sales & Marketing provides results across most categories in retail food outlets such as Publix, Harris Teeter, Food Lion, Whole Foods, Wal-Mart and more than 40 leading retailers, wholesalers and distributors. By building its web-based Fingertip Solution in DataAlchemy, Alliance Sales & Marketing now has a solution that all sales and brand professionals can access within minutes. This enables the organization to focus on providing the timeliest information and updates to clients and retailers as possible.
"Before we go out and sell, we build a fact-based and sustainable consumption based promotional plan," explains Scott Anderson, president at Alliance Sales & Marketing. "