Healthy Food Holdings Deploys TPM Solution

Healthy Food Holdings, a portfolio company known for their "better-for-you" foods, selects MEI as its trade promotion management solution to gain greater visibility into its entire trade spending. In addition to Breyers yogurt products, Healthy Food Holdings' current product portfolio includes the YoCrunch brand of yogurt products, Van's Waffles and Veat Gourmet. Stewart Lawrence, senior director of sales planning and business development at Healthy Food Holdings, affirms that "Beginning with its Frontline Planner that will enable better forecasting, to its customizable reports for post analysis, MEI's flexibility makes it a user-friendly solution that will only increase efficiency."