EPCGlobal Highlights RFID Benefits Online

11/28/2007

EPCglobal Inc, a global non-profit standards organization for Electronic Product Codes and a subsidiary of GS1, launches DiscoverRFID.org, a global Web site designed exclusively to inform consumers about the use and benefits of Radio Frequency Identification (RFID) and Electronic Product Code (EPC) technologies. The Web site communicates benefits by providing real-life examples of how RFID is improving everyday life. In a section called "Stay Healthy", for example, www.discoverrfid.org explains how a hospital in Milan uses RFID to confirm that patients receive the correct blood products. The section also discusses how pharmaceutical manufacturers are beginning to use RFID to help prevent counterfeiting so that patients know their pills are safe to take. Other topics covered on the site include how RFID: makes air, rail and road travel easier and safer; provides better shopping experiences for customers; monitors the quality and freshness of food, and helps ensure safety in the workplace.