E2open Acquires Terra Technology

Supply chain operating network E2open has acquired Terra Technology, a provider of supply chain solutions that help consumer product companies manage market volatility to make better business decisions.

Since 2002, Terra Technology’s solutions have helped companies including Procter & Gamble, Unilever, Mondelez International, Kimberly-Clark, ConAgra Foods, Kellogg, AkzoNobel and Shell outperform in volatile markets. Terra offers Demand Sensing, Multi-Echelon Inventory Optimization, and Transportation Forecasting solutions which incorporate data from the extended supply chain (like point of sale and logistics data) and advanced algorithms to improve supply chain performance.

The combination of the companies is expected to allow deep information access and collaboration across the extended supply chain to sense demand changes, and react quickly to address supply constraints, optimize inventory, and improve in stock ratios. Terra Technology’s solutions complement E2open’s strengths by providing more intelligence on the demand side of the supply chain operating network.