Dorothy Lane Market Adds Biometric Kiosks
Dorothy Lane Market installs Pay By Touch in-store kiosks for biometric payment and a targeted loyalty program. The independent grocery is developing "Club DLM 2.U" in which upgraded loyalty members receive personalized offers from the kiosk as they enter the store using a biometric finger scan or loyalty card. Dorothy Lane Market is giving its customers the option to use the biometric Pay By Touch kiosks for checkout in order to decrease the wait time. Customers can pay directly from their checking accounts as well as redeem personalized marketing offers using just their scanned fingerprints.
