Demand Planning

Analytics technologies are advancing at a rapid pace, while a broader range of data sources offer the potential for unprecedented new insights into every aspect of the business — most especially the all-important consumer.

In a fast-evolving, increasingly data-driven marketplace, consumer goods companies and retailers must progress along the maturity curve in traditional analytics practices even as the number of business areas that require analytics expertise continues to explode.

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: consumer analytics specialist Trendalytics.

Prevedere conducted a survey to assess company satisfaction with their data and analytics program. Findings show that most feel they have the data and insights needed to make critical decisions, but not to address strategic issues. Closing this gap is key to addressing needs of executives with strategic, forward-looking insights.

A short list of additional solution providers that nearly made the Readers’ Choice lists and are delivering unique value to the industry.

The CGT community’s preferred solution providers for supply chain planning including demand forecasting and inventory optimization.

The pet food brand is rolling out cloud-based demand planning software from solutions provider FuturMaster to more than 20 markets.

The footwear giant’s business plan is a veritable digital transformation blueprint.