Demand Forecasting

Each wholesaler, distributor, and retailer follow their own point-of-sale (POS) system, which results in non-standardized data capture that renders the data useless or unreliable. How can companies gain real-time visibility into sales performance? Enter Demand Sensing.

The pandemic accelerated the shift to online shopping, changing the way consumers shop. This presents enormous opportunities for CPG companies as well as daunting challenges. The real difficulty, though, lies in the data available.

The two biggest challenges CPG companies face today are to fulfill evolving consumer needs and generate meaningful insights from the large quantum of data. How can CPG companies go beyond traditional demand planning techniques and leverage actionable insights that drive business growth?

For CPGs, winning at E-commerce means leveraging an autonomous supply chain and execution platform that supports data harmonization, demand prediction, insight generation, improvements to the digital shelf—and more.