Demand Forecasting

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Consumer Analytics
Architecting a More Connected Consumer Data Strategy
Consumer data is one of the key currencies fueling growth today. In this exclusive Q&A, Danica Konetski, industry principal, consumer packaged goods, Treasure Data, outlines steps brands can take to create a connected data strategy and gain a more holistic view of what consumers want.
Consumer Analytics
Mapping Your Consumer Data Strategy
A unified consumer data strategy allows businesses to draw together data from multiple sources and manage interactions at every touchpoint. In this exclusive roadmap, find out the key steps to identify where the most valuable consumer data is coming from today – and how to best use it.
Supply Chain
Kraft Heinz Joins AB InBev’s BEES Digital Platform
The company also provided more insight into its proprietary trade promotion technology and supply chain investments, the latter of which enables it to forecast sales down to the SKU level.
Forecasting
Mondelēz, Johnson & Johnson Home In on Illness Forecasting To Boost On-Shelf Availability
A pair of Mondelēz and Johnson & Johnson symptom relief brands are investing in tech solutions that will allow them to track proprietary data, identify illness trends, and use these insights to inform consumer engagement strategies.
Supply Chain
Tapestry Weaves Consumer Data Through the Value Chain
Learn how the Coach and Stuart Weitzman parent is leveraging consumer data through the full value chain, embedding data into day-to-day decision making, while Kate Spade is contributing to change by giving its products a second life.
Demand Forecasting
Unilever Powers Up Ice Cream Restocking With Data-Driven App and Pilots
Unilever’s approach for retail partners centers on an e-commerce app. Learn about the advanced functionality.
Demand Planning
Hormel Foods Beefs Up Retail & Supply Chain Real-Time Data Sharing to Improve OSA
Hormel Foods is investing in real-time data sharing to improve on-shelf availability with its retail partners.
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Demand Forecasting
CPG Demand Forecasting Resources and Research Hub
In this resources and research hub, discover insights shared by leaders in the CPG space and gain a deeper understanding of the factors needed to drive your organization's demand forecasting transformation success.
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Whitepapers
How a Global Consumer Goods Company Generated a Hidden Sales Opportunity of $200 Million through Intelligent Data Synthesis
CPGs deal with volumes of non-harmonized data pouring in through multiple systems and in varied formats, making it impossible to get timely insights. How can CPGs overcome data challenges and make it consumption-ready for the business team to derive insights?
Supply Chain
3 Supply Chain Trends to Track in 2023
The supply chain affects us all. When these complex systems break down, we feel the impacts at every level of business. In this report, get a closer look at the three need-to-know trends driving the conversation around the consumer goods supply chain today.
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Demand Forecasting
Connectivity Breeds Agility for Consumer Goods Brands
How the right data delivers visibility in the CPG supply chain
Demand Planning
4 Things CPG Supply Chain Chiefs Must Do To Grow DTC: Gartner
How can CPGs better navigate out-of-stock hurdles with a proactive backorder strategy? Gartner shares a few tips for chief supply chain officers in order to improve digital commerce planning and capabilities.