Del Monte Foods Drives Demand-Driven Capabilities
Del Monte Foods, one of the country's largest producers, distributors and marketers of premium branded food and pet products, is implementing the Vision Chain technology platform to enhance its demand-driven supply chain management decisions across five leading retailers. Using Vision Chain to cleanse and analyze the multi-retailer point-of-sale data, Del Monte can strengthen category management and improve overall business performance at the store level. As an enterprise solution, Vision Chain scales to support such a multi-retailer Demand Signal Repository and offers a centralized architecture with a low total cost of ownership. "Every supply chain is different and each requires timely, granular-level data visibility to shelf level," says Marc Brown, CIO of Del Monte. "Vision Chain feeds our supply chain management execution tools with real-time, shelf-level customer data that will drive our in-stock levels and enable us to do more frequent store-specific category management."