Daisy Brand Centralizes Field Communications

2/6/2008

Daisy Brand, a provider of high-quality dairy products, is using O4 Corporation's next generation mobile technology solutions to provide a single source of record for all retail field activity and increase overall productivity. Running on Motorola's MC35 handheld computer, O4 software gives the company a common platform to electronically automate field activities and provide management immediate access to product brand and competitive field information. Daisy Brand, whose independent sales force is deployed across the United States, is now able to significantly reduce the administrative time needed for each sales call, provide real-time reporting for what is happening at the shelf, and deliver to management the information it needs to evaluate business opportunities. "With O4's software in place, we can share data across all levels of the organization and gain the competitive advantage a 360 degree view of our retail strategy gives us," says Kevin Brown, director of information systems for Daisy Brand. "Where we used to have data, we now have insights that make it possible to effectively evaluate our retail execution and gain more shelf space."