Customer Relationship Management

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Customer Relationship Management

A collection of news, articles and other featured content about Customer Relationship Management.

The all-stock agreement gives the CRM giant an infusion of retailer-focused business intelligence and data visualization tools.

CGT’s readers again select their favorite IT solution providers across 16 business-critical functions.

A short list of addi onal solu on providers that nearly made the Readers’ Choice lists and are delivering unique value to the industry.

The CGT community’s preferred providers for customer relationship management solutions including marketing, sales force automation, customer service and category management.

A comparison chart of solution providers on the forefront of customer management. Plus, a roundtable of experts provides thought leadership on navigating the challenges and opportunities involved in the effective management of retailer relationships in an omnichannel marketplace.

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: sales enablement platform Bigtincan.

The beverage giant used virtual reality testing to help Walgreens optimize the soda shelf.

The luxury lifestyle brand went live with the cloud-based Oracle Retail Customer Engagement platform with help from systems integrator BTM Global.

The healthy snack maker will leverage OrderGroove to support product subscriptions and predictive text-to-reorder programs for DTC consumers.

Farm & Oven Dark chocolate and Beet product

Farm & Oven Snacks recently announced that it is being sold by Amazon – no easy feat for any industry newcomer. So, CGT couldn’t pass up the chance to ask co-founder Mike Senackerib how he did it.

Readers' Choice 2017

Showcasing the best solution providers in Customer Relationship Management, Trade Promotion Management, Mobility and Retail Execution

The CGT community’s preferred providers for customer relationship management solutions including marketing, sales force automation, customer service and category management.

Adopting a new pricing platform helped General Mills empower the "everyday users" of the sales force with flexible, account-specific analytics.

The appliance maker experienced 85% growth in engagement across Facebook, Twitter and Instagram in just one year after implementing AI-based management tools.

Sam’s Club’s ongoing partnership with Chicago-based retail innovation company Freeosk offers CPG manufacturers an automated method for sampling in stores. The startup’s eponymous, sample-dispensing kiosk made its debut at Sam’s Club in 2013 and has since b

Crocs enlists a new platform designed to give retailers greater visibility into Crocs product lines, provide real-time access to inventory, create a more seamless purchasing process and provide key improvements to the retailer user experience.

Behavioral analytics and insights are expected to help supermarket chain Hy-Vee better understand its customers lifestyle preferences.

Kellogg Co.'s Bear Naked Custom conducted the first successful integration of IBM’s Chef Watson into a consumer-facing website.

Mondelez International has sold Betabox, LLC to VaynerMedia as part of its Mobile Futures initiative to create and incubate new mobile ventures in 90 days.

Rockstar earned upfront merchandising at Walmart by giving the mass merchant an exclusive overlay to a national promotion tying in to Microsoft Studios' Oct. 11 release of Gears of War 4.

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