Cover Story

7-Eleven Inc. announces winners of its 2006 Retailer Initiative Awards, which formally recognize those suppliers that excelled at helping 7-Eleven meet its convenience customers' changing needs through team merchandising, demandchain solutions, cost of goods, category management and contributing to creative advertising and promotional programs.

Pepsi-Cola North America leverages Avista Decision Support Services (Avista DSS) by Marketing Management Analytics Inc. (MMA) to help maximize the return on its marketing investments.

Some might call it nepotism. But customers should be suspicious if a company doesn't deploy its own technology.

For the seventh consecutive year, CGT is proud to present our annual Readers' Choice rankings.

Hormel Foods implemented Siebel Business Analytics and Siebel Consumer Goods to improve trade promotion management, customer relations, productivity, efficiency and effectiveness of marketing investments.

Retailers are challenged to be ever more responsive to consumer demand. Strategies, like customer-centricity and multi-channel convergence, put pressure on instore inventory, which then pressures the consumer goods supply chain to perform flawlessly.

As General Mills began planning a recent expansion to its corporate campus in Minneapolis, Minn., the company's IS team realized it was the perfect time to implement new functionality and performance into its existing HP ProCurve network.

Pepsico finds top-line value in a sophisticated data mining.