The biggest unknown is whether there will be a delayed economic recovery or a prolonged contraction. Regardless of the outcome, retailers and their CPG suppliers need to think ahead and be prepared to act quickly.
Geoff Freeman, president and CEO of the Consumer Brands Association, put forth a series of recommendations to help meet the immediate needs of consumers.
A leading 29% of respondents in CGT's exclusive poll said they can’t keep up with production of certain products, such as household cleaners and paper products.
Beyond hand sanitizer and Clorox wipes, consumers are expected to reach more often for easy meals as they settle in for extended periods of social distancing.
