Webinars

Having a deep understanding of consumer behavior is critical for CPGs, and mastering it means bringing more value to the table with retail relationships. Location data is helping savvy brands decode new markets and channels for expansion, as well as optimize demand forecasting capabilities and enhance marketing strategies.

Recently, Ron Gilson, Organic Valley CIO sat down with CGT’s editor-in-chief, Lisa Johnston to offer perspectives on building robust CPG ecosystems, touching on user buy-in and technological foundations to the critical role of data quality and artificial intelligence.