In a recent CGT Expert Exchange, we discussed how REX has evolved in recent years and how data and AI are being used by CPGs to integrate real-time signals into their operations.
Attendees of the Consumer Goods Sales & Marketing Tech Summit had the opportunity to step into the spotlight and share their insights in a video Q&A session.
As RGM becomes increasingly central to profitability in consumer goods, companies are moving beyond isolated tools and tactics toward more connected, enterprise-wide strategies.
