CPGs are using DTC to help track the consumer journey, to gain a more definable 360-degree view of the who, what, when, where, and why of customer acquisition, sales, and retention. Learn more.
Learn how the personal care company reimagined its brand experiences in the post-pandemic market and invested in the right media and technology to propel these goals.
It’s been another busy, challenging year for the consumer goods industry. Can we expect more of the same in 2023? Learn some of the predictions and strategic areas of focus in the upcoming months.
Success is no longer measured by individual products and sales, or about collecting, analyzing, and exploiting consumer data, but the need to provide a 360-degree view of both products and experiences that keep consumers returning to a brand.
Google Cloud's Carrie Tharp recently shared her thoughts on some of today’s standout topics, including digitizing the store experience and the various emerging technologies brands can tap into to better engage with consumers.
While digital media and data analysis work hand-in-glove, CG marketers continue to experience difficulty in "influencing up." Learn why and what to do about it.
P&G's Mouhammad Takieddin stressed the importance of science and data to measure and understand the entirety of a company's product producing eco-impact.
