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For the month of March, the U.S. celebrates the vital role of women in American history, and several consumer goods companies are joining in by showcasing women-focused initiatives across digital innovation, talent, and advocacy.

As a CGT/RIS Executive Council member, Digimarc's Judy Moon taps into some of the emerging tech happening in the consumer goods and retail industries, shifting consumer trends that companies should have on their radar, and tips for better leveraging retail partnerships.