The Clorox Company introduces Green Works cleaners, a line of natural cleaning products that are as effective as conventional cleaners but made from plant-based ingredients.
As the availability and quality of data continues to increase and improve, consumer goods companies recognize the need to harness this data and find ways to quickly share what they learn with internal teams and retail partners.
Kara Romanow catches up with Peter Hatch, Sr. director, Trade Marketing Application & Processes for RJ Reynolds, to discern how the role of the consumer goods sales representative has evolved.