Target, Inc.

As category manager for Target, World Kitchen needed to analyze long-term demand data on a weekly basis.

Almost a decade ago, VTech pioneered the effective use of a data warehouse that includes demand signals. Here is the story of how this forward-thinking company leveraged its demand signal expertise to become a customer-focused organization that touts supply chain as a core competency.

Jarden Consumer Solutions has a tradition of growing organically and through acquisition, therefore the need to streamline and consolidate all of the brand's supply chain processes under one flexible solution is paramount.

Almost a decade ago, VTech pioneered the effective use of a data warehouse that includes demand signals. Here is the story of how this forward-thinking company leveraged its demand signal expertise to become a customer-focused organization that touts supply chain as a core competency.

Jarden Consumer Solutions has a tradition of growing organically and through acquisition, therefore the need to streamline and consolidate all of the brand's supply chain processes under one flexible solution is paramount.

Amazon.com, Wal-Mart, eBay.com and Best Buy are tops according to an annual list of America's favorite retail Web sites. But newcomer Craigslist.org signals that price is the name of the game for today's consumers.

Blind taste tests conducted by Consumer Reports found that 23 store-brand foods tasted as good as, or better than, their national brand competitors. On the flip side, only six out of 29 brands beat out their private label competition. Click here for detailed results.

By Michael Sorensen, Vice President, Vision Chain