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Sun-Maid Growers of California

  • Marketing to Healthy Food Shoppers

    So what are the best ways for CPG marketers to reach the natural/healthy food shopper? We asked six industry professionals to weigh in on how to succeed in this fast-moving space.

  • 2015's Most Powerful Women in CG

    Fortune's Most Powerful Women list boasts one trillion dollars in stock market value this year. That's what the 27 CEOs on the list control. Here, CGT shines a spotlight on the consumer goods executives that made the 2015 list, which includes executives from PepsiCo, Mondelez, Campbell's, J&J, P&G and more.
  • Small Organic to Mass Market: Growth Potential or Selling Out?

    Many small, organic food companies start with a homegrown story that appeals to its consumer base, however, major consumer goods powerhouses have been recently vacuuming up these niche players. Giants like Coke, General Mills and Kellogg have recently expanded their organic portfolios through acquisition with rumors of more to come. With the risk of being called a sell out, is teaming up with bigger companies better for growth, or is it a death sentence for these smaller players?
  • Campbell's to Drive $200M in Cost Savings

    Campbell's shared its new cost reduction plan as well as an initiative to simplify its organization structure to improve agility in the marketplace. The company expects these to generate annual cost savings of $200 million over a three-year period.
  • Plum Organics Jumps into Adult Snacking

    Plum Organics, an organic kids nutrition company, announced its much anticipated foray into the adult snacking category with the launch of Plum Vida.
  • Quite the Combo

    Sun-Maid kicks off its "Snack 'n' Read" promotion with HarperCollins picture book offer and sweepstakes.
  • CleanWell Challenges Consumer Convention

    CleanWell Company Founder and Chief Scientist Dr. Larry Weiss explains how the company is poised to radically transform the entire cleaning category with a big push from consumers who share the universal desire for better, safer products.
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