Prestige Consumer Healthcare, Inc.

Retail and CPG marketing research firm Cadent Consulting Group, Wilton, Connecticut, has released a new study showing that shopper marketing spending more than doubled between 2012 and 2014. 

The deal with TABS Group, Inc. is expected to help Prestige Brands measure, plan and optimize its promotional spending.

Pfizer Inc. knocked out some competition in the OTC pharmaceutical market when it acquired Wyeth's consumer healthcare brands in 2009. How has the Centrum-brand owner performed compared to the competition since?

Pfizer Consumer Healthcare heard directly from consumers that simplified and easy access to nutritional information is what they needed. Being in the multivitamin business for 30 years, the Centrum team listened and developed Nutrition Possible to help people achieve their overall nutritional goals.

CGT Executive Editor Kara Romanow gives you a sneak peek into the trends and topics discussed in this month's issue.

CGT presents the most recent crop of "Visionaries" 13 influential leaders who are shaping the future of their respective companies with unprecedented initiatives. Starting with a tribute to "Big Data" pioneer Tony van der Hoek, the 2012 Visionaries share details on how they are bringing "big picture" ideas to life.

The makers of Centrum multivitamins announce the launch of its new web site that provides tools and personalized information to make confident nutritional and lifestyle choices.

The home pregnancy test brand joins a family of over-the-counter and personal care products that include brands such as Sucrets, Nix, Bonine and Gentle Naturals.