The move may incite a bidding war with Bayer, which offered approximately $1.2 billion in October to acquire the leading provider of branded vitamins, nutrition supplements and nutrition bars in the United States and elsewhere.
The Schiff business is expected to significantly enhance Bayer's presence and position in the United States, which accounts for more over-the-counter and nutritional products sales than any other country in the world.
The candidate worked at companies such as Procter & Gamble and Pet Incorporated, and was voted by Advertising Age as one of the Top 100 Advertising People in 1991.
The executive has more than 16 years of consumer products research and development experience and most recently served as the Director, Global Innovation and New Technology at Bayer Consumer Care AG.
Schiff Nutrition International, a U.S.-based manufacturer of vitamins and nutritional supplements, embarks on a radio frequency identification (RFID) pilot to better anticipate current and future customer needs and improve efficiency.
