The non-descript exterior of the Campbell Soup Company headquarters, located in Camden, New Jersey, is a humble facade that does not do justice to the veritable brand museum on display inside.
Even though the following IT firms did not land a coveted spot on this year's Reader's Choice list, Consumer Goods Technology would be remiss by not bringing them front and center.
At 135-years-old, the Campbell Soup Company brings in nearly $7 billion in annual sales and touts more than 20 market-leading brands from a diverse product portfolio, which includes everything from the familiar red and white cans to Pepperidge Farm bakery to Godiva chocolate.
With a higher degree of mandates from retailers, corporate legislation like Sarbanes-Oxley and a crowded product marketplace, it would appear that the consumer goods landscape is an unforgiving atmosphere full of revenue roadblocks.
