Madison Reed, Inc.

Learn how the hair color brand is using technology to do compete in the hyper-competitive world of retail personalization.

Learn how mobile, web and in-store shopping converge in Madison Reed’s new interactive digital swatch panel experience.

The digital native, hair color brand is planning to franchise and aggressively expand its brick-and-mortar Madison Reed Color Bars under a new joint venture with Ann Arbor, MI-based consulting firm Franworth.

The digital native brand is expanding its exclusive retail partnership to bring the prestige hair care brand and its "Madi” chatbot to roughly 1,200 locations in the U.S.

The digital tool lets consumers use mobile devices to virtually test more than 40 shades of hair color in a life-like simulation. 

Keeping pace with a disruptive marketplace is forcing consumer goods companies to completely rethink their traditional business practices, from new product development to consumer engagement. CGT’s 14th annual Tech Trends Report examines the current state of digital transformation.

Inspirational executives driving change in their organizations — and beyond.

The prestige hair brand's software engineers created “Madi,” a chatbot that gives color consultations in Ulta stores just like human colorists do in salons.