Kraft Heinz is embarking on a new growth trajectory, focusing on strategic revenue management and brand enhancement to connect more meaningfully with consumers worldwide.
As many companies ramp up product innovation in 2024, some of the largest manufacturers recently detailed what they’re seeing about consumer behavior and how they’re adapting. Here's a snapshot.
The company announced it would be rolling out a new artificial intelligence assistant for shopping called Rufus – one of many AI-driven projects and initiatives Amazon says it has in the works.
Linda Roman, associate director of packaging ESG & technology at The Kraft Heinz Company, discusses sustainable packaging innovations and taking collaborative action across the value chain.
