Kraft Heinz is driving increased innovation as a percentage of sales (up 1.6% in 2022 to almost 3% in 2024) — largely attributing this growth to its Agile@Scale strategy.
This roadmap explores how sustainability is an ongoing practice, supported by data-driven metrics, and how technology can help progress reporting techniques to keep the momentum around circularity initiatives.
Kraft Heinz’s work to build out its Agile@Scale pod structure is helping the company more quickly scale product innovation, with the Delimex Crispy Quesadillas as its most recent evidence of success.
Measuring digitally influenced sales remains an ongoing and increasingly difficult challenge, but it’s the piece of the commerce puzzle that can unlock tremendous growth. See Kraft Heinz's Andy McKeon tackle the topic at the upcoming CG Sales & Marketing Summit.