Kimberly-Clark Corp.

Kimberly-Clark promotes RFID adoption both within its own walls and the consumer goods industry at large

Understanding the ins and outs of the current Marketing Resource Management landscape

From sea to shining sea, every single IT vendor and business publication--including this one--likes to trumpet the words "Return on Investment" (ROI) as though it still retains some sort of impact.

With consumers increasingly elusive to reach, private label competition continuing to erode market share from branded goods and mass-channel retailers demanding higher price discounts, marketers are increasingly put under the microscope to show return and results.

I love a good case study as much as the next person but I sometimes forget that underneath all of the technology, best practices and consolidation lies the beating heart of a shrewd accountant.

Wal-Mart, Kimberly-Clark and EPCglobal push forward with RFID and reveal inside tips along the way

Heineken is taking its promotions to a more responsible level by including a message on all Heineken brand bottles and cans worldwide that invites consumers to visit a newly developed responsible consumption Web site.

Kimberly-Clark improves its retail relationships through data synch