Kimberly-Clark Corp.

In 2004, the Kimberly-Clark Corporation developed a five-year RFID Strategic Applications plan that focuses on key strategic applications choices that would utilize RFID to deliver new value to both its customer and to Kimberly-Clark.

2005 Consumer Goods Technology Conference
Re-visiting this year's must-attend industry event

According to the 2005 Consumer Goods/Retail Shared Strategy Study from CGT, RIS News and Forrester Research, 75 percent of retailers indicate they are now working with trading partners on demand planning and forecasting efforts.

Kimberly-Clark promotes RFID adoption both within its own walls and the consumer goods industry at large

From sea to shining sea, every single IT vendor and business publication--including this one--likes to trumpet the words "Return on Investment" (ROI) as though it still retains some sort of impact.

With consumers increasingly elusive to reach, private label competition continuing to erode market share from branded goods and mass-channel retailers demanding higher price discounts, marketers are increasingly put under the microscope to show return and results.

Understanding the ins and outs of the current Marketing Resource Management landscape

I love a good case study as much as the next person but I sometimes forget that underneath all of the technology, best practices and consolidation lies the beating heart of a shrewd accountant.