Why CoverGirl Went with a Cover Boy The brand's decision to go with a first-ever male model, 17-year-old makeup artist and social media star James Charles, is being called genius Gen Z marketing. What Price Reputation?This article analyzes 40 of the largest players in the consumer packaged goods world and how they have been able to build up enough reputation capital to become the world's most reputable industry in 2010. Kraft Board Nominates Newell Rubbermaid Exec Kraft Foods Inc.'s Board of Directors has nominated Mark D. Ketchum for election at the Annual Meeting of Stockholders to be held on April 24, 2007.
