Clorox an Early Partner in Instacart’s YouTube Retail Media Capability The Clorox Company is testing the waters of a new retail media capability that taps into first-party data to reach high-intent consumers on YouTube and offers closed-loop measurement. Ben & Jerry's, Breyers and More Sign On for Instacart’s New Ad TechCG brands access the new solutions through the Instacart Ads self-service portal, Ads Manager, which provides anonymized and retailer-agnostic data insights.