CGT’s 10th annual analytics study again surveyed both consumer goods and retailer executives to uncover a 360-degree view of analytics maturity and data sharing across the industry landscape.
April Carlisle, VP, Shopper Marketing, at The Coca-Cola Co., is one of three 2019 selections for the Path to Purchase Institute Hall of Fame. We interviewed her in February at Coca-Cola's headquarters.
CVS/pharmacy took much of its holiday efforts online this year, expanding its reach by tapping social influencers and creating holiday-themed how-to videos, to name a few.
CGT's 16th annual coverage of the largest public consumer goods companies worldwide includes a deep-dive into recent business and IT-related activity at the 10 largest enterprises.
