P&G, PepsiCo, Nestle, Kimberly-Clark: Consumer Behavior Snapshot in a Bifurcated Market Are consumers trading up or down? It depends upon whom you ask in the latest round of earnings calls, and both sides are right. Helen of Troy’s Pegasus Restructure Marrying Operational Efficiencies With PersonalizationHelen of Troy’s Project Pegasus global restructuring initiative is starting to bear fruit, according to company leaders, as the consumer goods company doubles down on finding operational efficiencies.