For Primo and H-E-B, Weather Analytics at Heart of Accurate Merchandise PlanningBeyond extreme atmospheric events, weather can impact daily shopping behavior. NRF panel says these insights can be crucial for retailer and CPG brand executives alike. H-E-B Gets Its Grill OnTexas-based H-E-B recently wrapped its annual, two-week-long “Thrill of the Grill” campaign, promoting all the means necessary for grilling season with a slew of deals and a sampling event.
