Consumer packaged goods companies are working toward a more informed future that uses deeper insights, better metrics and faster response times to modernize the traditional TPM process. CGT's first TPM-specific research report looks at key trends in this critical business practice.
Retail and CPG marketing research firm Cadent Consulting Group, Wilton, Connecticut, has released a new study showing that shopper marketing spending more than doubled between 2012 and 2014.
Recent research shows that shoppers can save 30 percent when they choose the retailer's brand over a national brand. Still, not everyone agrees that private label sales are on the up and up.
