Why P&G's Latest Cold-Wash Collab Puts Consumers at the CenterAs P&G works toward having 75% of laundry loads in North America washed in cold water, it recently expanded longstanding partnerships with GE Appliances, Electrolux, and Samsung to launch a washing machine certification program. GE Appliances Elevates Contextual Commerce with Dynamic CPG DiscoverabilityGE Appliances is bringing CPG discoverability to its products in partnership with Kroger. The new feature will tap into smart appliances to offer users recipe inspiration while cooking. GE Appliances and Google Cloud Collaborate To Create Customized Recipes Using Generative AI The home appliance manufacturer is rolling out new app capabilities that will harness cloud technology and use generative AI to create personalized recipes.
