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Frito-Lay North America, Inc.

  • Review & Outlook 2015: Sales & Marketing

    It's no surprise that this section continues to remain the largest, as the impact of social media and mobile technology (and newer technologies like beacons and 3D printing) are quickly changing the shopper experience.
  • Dean Foods Brings Marc Kesselman on as EVP

    Marc L. Kesselman will join Dean Foods Company as Executive Vice President, General Counsel, Corporate Secretary and Government Affairs.
  • Lay's Consumers Inspire Latest Chip Flavor

    Following nearly three months of competition, Lay's potato chips announces Lay's Kettle Cooked Wasabi Ginger flavored potato chips as the winner of this year's Lay's "Do Us A Flavor" contest.
  • Target Gains CEO from PepsiCo

    As Targets new CEO, Brian Cornells top priorities will be accelerating the companys performance and advancing Targets omnichannel evolution.
  • Frito-Lay and Activision Join Forces

    Frito-Lay and Activision are providing fans with the opportunity to choose and name a new hero that will appear in the next Skylanders game slated for release in 2014.
  • Campbell Hires Former Pepsi R&D Exec

    The new SVP, Gobal R&D, joins Campbell with more than 20 years of experience from companies including PepsiCo and Procter & Gamble.
  • PepsiCo Connects with Consumers During Super Bowl

    From crowdsourcing to consumer-created ads, PepsiCo is a prime example of how consumer goods companies can leverage sports sponsorships to connect with consumers. Click here to get a behind the scenes look at the innovative ways in which PepsiCo extended the fan experience beyond the TV screen during Super Bowl XLVII.
  • Frito-Lay Offers New Resources for Gluten Free Snacks

    In May, the company announced a multi-year initiative to validate many of their products as gluten free, with labeling to follow.
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