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CG Firms Increase Sales & Marketing Investments
As the recession presses on, results from the 2009 Sales & Marketing Report signal that IT spend on sales and marketing continues to grow. Executives from AMR Research, AT&T, Conair and Campbell Soup recently weighed in on the research report's findings. -
Sales and Marketing Study Results 2009
Thursday, June 18, 2009 |60 min.Panelists:
- Lora Cecere, VP, Consumer Products, AMR Research- Jon Harding, CIO, Conair Corp.- Stan Pingelski, Director NA Sales IT, Campbell Soup
- Robert Russell, Director Industry Solutions, Consumer Goods, Retail and Hospitality, AT&T