Circana

CPGs Pull Pricing and Promotion Levers Amid Private Label Expansion

Companies like Kraft Heinz, General Mills, Nestle, and Helen of Troy are just a few examples of consumer goods manufacturers that have implemented targeted consumer strategies to help flip the value narrative and restore brand loyalty.
P&G, PepsiCo, Nestle, Kimberly-Clark: Consumer Behavior Snapshot in a Bifurcated Market

Are consumers trading up or down? It depends upon whom you ask in the latest round of earnings calls, and both sides are right.
What CPGs Think About Ozempic and GLP-1 (Hint: More Data, Please)

Alarm bells have been ringing about the potential impact of GLP-1 drugs on food and beverage purchase habits, but a recent study indicates this is merely another consumer behavior trend to navigate — and many say more data is needed.
CPGs Facing Fierce Pressure To Launch New Products

New CPG product introductions declined 16% during the pandemic, but retail shelves are ready and waiting for the pipeline to unleash new innovations to woo consumers with less spending power.

Rising Price Sensitivity and E-Commerce Growth are Reshaping Retail: Circana